The online travel industry works on the basis of a two-sided marketplace, which requires companies - including Skyscanner - to manage relationships with both suppliers (Online Travel Agents, Airlines etc.) and our Skyscanner for Business partners. To maintain relationships on both sides and continue to deliver our world-class Travel APIs and White Labels, we evaluate our partner performance on the basis of traffic quality - not just quantity - using a performance metric known as 'Traffic Quality Score' (TQS).
This focus on quality is critical to maintaining and improving our relationships with our suppliers so that we can continue to provide you with flight and car rental feeds via our Travel API and White Label. At Skyscanner for Business we want to make sure that we are rewarding partners who generate high quality leads, by looking at the conversion rate of traffic downstream (on the website of an airline or OTA). To implement this, we will show you a performance indicator known as 'Traffic Quality Score'.