To help improve your site’s TQS and help drive users to find the products and services they’re looking for, it’s important to make sure traffic is pre-qualified as much as possible so you can be sure users are interested.
All calls to action should be clearly labelled, and as much information presented to users as possible to help them make an informed choice.
At Skyscanner for Business, we have put together this guide which can be used in conjunction with our usage guidelines to help optimise your traffic quality.