The car hire provider logos are available via urls returned in the API response in the "image_url" tag, which will contain a link like: http://logos.skyscnr.com/images/websites/{CarHireCompanyNameHere}.png. The logos that are returned are that of the company that the rental is being booked through. This means that in some cases you will see a car rental comparison websites logo rather than a specific car rental company’s logo.